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Endless Evolution” initiative in Europe Middle East and Africa

At Saudi Build 2013, the 25th international construction technology and building materials exhibition that will be held from November 4 to 7 in Riyadh, Saudi Arabia, the DuPont Corian® business (stand T525) will launch its new multi-year initiative in the Europe Middle East and Africa region – expressed with the “Endless Evolution” slogan and logo. The initiative encompasses product, technical and marketing programs and also several significant innovations that will further strengthen the leadership position of DuPont™ Corian® as a versatile and reliable surfacing solution for the furnishing, interior design and architecture markets.

“The key to lasting success rests, for both individuals and organizations, in the capability to adapt to changes with new energy, ideas and creativity while maintaining character, spirit and personality. Such capability is in the definition of DuPont™ Corian®, which has grown from a high performing modern alternative to conventional furnishing materials to a high-tech, ultra-versatile solution stretching the creativity boundaries of designers and architects,” said Tony Azzam, DuPont Building Innovations, business manager for Turkey, Middle East and Africa.

“DuPont™ Corian® is a forever-young material in an endless evolution mode, able to accept and win new challenges like changing the face of buildings or helping to create interior environments with higher sensoriality and beauty or embedding electronic and digital features. The Endless Evolution slogan perfectly expresses the DuPont™ Corian® legacy, its reality and its more than ever exciting future. It represents our capability to observe, listen, collaborate, invent and resolve,” added Tony Azzam.

DuPont is launching the Endless Evolution initiative via different events and activities in each country.  Within the Endless Evolution initiative, DuPont participates in the Saudi Build 2013
exhibition in Riyadh, in collaboration with the Chabros Company, logistics distributor of DuPont™ Corian® in the Gulf region.

As one of the first steps in this multi-year initiative, DuPont presents the first new colour for DuPont™ Corian® created with its innovative DeepColour Technology (patent pending), together with significant new high-tech solutions for the worlds of architecture and design, which enables DuPont to provide deeper, more intense and durable hues, with easier fabrication and improved wear resistance.

The Louvres Desk design by Giles Miller Studio for the London Design Festival at the Victoria and Albert Museum, London. The desk is made from DuPont˙ Corian® in the new Deep Nocturne colour manufactured with the innovative DeepColour Technology (patent pending); photos Jamie Smith for DuPont, all rights reserved.

Reinforcing the position of DuPont˙ Corian® as a perfect solution for the emerging needs of the modern digital society is a core part of the Endless Evolution initiative. DuPont Building Innovations recently announced a collaboration with the Power Matters Alliance industrial coalition and is working on the integration of PMA-compatible wireless charging solutions for smartphones and tablets into work surfaces made with DuPont˙ Corian®. This innovation will be a further theme of the DuPont stand at Saudi Build 2013.

Rendering of the new PMA-compatible Duracell Powermat wireless charger for the iPhone 5 being charged on a DuPont˙ Corian® kitchen countertop; image DuPont˙ Corian® / PMA, all rights reserved.

Ever since its ground-breaking invention, DuPont˙ Corian® captures and expresses the sense of continual innovation and limitless versatility.  At Saudi Build, DuPont will also show a wide range of interiors and exterior cladding applications benefitting from superior aesthetics combined with extraordinary design flexibility and robust reliability for paneled façade systems made from DuPont˙ Corian®. Solid, homogenous and coloured all the way through, DuPont˙ Corian® is a fascinating and reliable solution to create expansive and sleek vertical surfaces with inconspicuous seams. Inspiring decorative options are also possible, from 3D-textured effects and CNC pattern cutting, to curves, inlays and dramatic lighting effects.

A presentation of the philosophy behind the the Endless Evolution is available at www.endlessevolution.corian.com

Images are available of DuPont˙ Corian® used for a series of exterior facades applications and interior cladding solutions, for both commercial and residential buildings: all these applications areas will be featured at DuPont at Saudi Build 2013.

About Chabros (www.chabros.com) – Chabros International Group is a producer and supplier of wood and veneer and a distributor of a wide range of interior and exterior products that have been specified and used in major high-end projects throughout the Middle East for over than 40 years. Chabros is focused on catering to the innovative needs of Wood Workers, Consultants, Interior Designers, as well as Contractors.  The company‚s success is driven by its loyal customers and team and their unrelenting focus on delivering results the right way ˆ by operating responsibly and executing with excellence. In the midst of a growing global market, Chabros has established overseas production units and distribution points throughout the Middle East Region, targeting businesses that are in search for quality products and exceptional service. The company‚s regional distribution centers are headquartered in Dubai covering a vast geographical area of supply.

About DuPont˙ Corian® (www.corian.com) ˆ The continuous efforts, the investment and the creativity of DuPont in research and technology, product innovation, new applications development and marketing have made DuPont˙ Corian® high-tech surface a design tool offering exceptional versatility and almost limitless possibilities for producing high quality, effective, functional and reliable solutions addressed to residential, public and commercial environments, both indoor and outdoor. From kitchens to lamps, from bathrooms to the skin of buildings, from seating solutions to home automation systems, from radiators to touch control surfaces, from tables to furnishing and fashion accessories, to mention just a few∑: the „magic‰ of DuPont˙ Corian® can be found today in an extremely wide variety of products, systems and objects that everyone uses or experiences in daily life. And the list keeps on growing∑

DuPont˙ Corian® (the whole range or specific types) has received important independent certifications for its environmental performance (like GreenGuard®, NAHB North American Builders Association, U.S. Green Building Council‚s LEED® Green Building Rating System, Scientific Certification Systems, Ecospecifier). Its hygienic performance has also been certified by prestigious independent institutions (for example, by NSF International, The Royal Institute of Public Health and LGA QualiTest).

The environmental management systems of all the plants of DuPont that produce DuPont˙ Corian® have been certified according to ISO 14001.  Moreover, as a result of a multi-year improvement program, all the plants of DuPont that manufacture DuPont˙ Corian® have reduced to zero their impact on landfill by reducing, reusing and recycling manufacturing byproducts and waste.

DuPont ˆ DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

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